Stakk
Direction créative
Stakk was another entrepreneurial initiative from Billets.ca launched during the COVID-19 pandemic. One of the company’s co-founders had long dreamed of opening his own boutique dedicated to collectible cards and memorabilia. Once again, I was responsible for creating the brand name — Stakk — as well as the full visual identity system, and all in-store materials, including a custom-designed neon sign and branded posters.
The name Stakk refers to the stacks of cards that most collectors own, capturing both the essence of the hobby and a sense of community. As with Gaming Shop and Protège-toi, the website was built on the Shopify platform within a matter of weeks. In parallel, I also developed a variety of promotional themes and marketing visuals.
1. Brand Identity
The complete brand identity was developed from scratch — starting with the name, logo, and typography, and extending to the physical elements like the neon storefront signage. The logo symbolizes a stack of trading cards connected by vertical segments forming a stylized, three-dimensional “S.”
The overall look combines playfulness, nostalgia, and modernity, balancing the collector’s passion with an accessible and professional retail aesthetic.
2. Website
A custom e-commerce website was created on Shopify, with tailored templates designed to present the products clearly and highlight their unique value. The user experience was optimized to make browsing and purchasing seamless, both on desktop and mobile devices.
3. Marketing
Numerous thematic visuals and promotional campaigns were created to establish brand awareness, attract collectors, and generate engagement online. These campaigns combined storytelling, exclusivity, and limited-edition drops — turning Stakk into a recognizable, dynamic brand within its niche.
Web Design
UI/UX Design
Branding
Marketing
Studio de streaming
Creative Direction and
Studio Setup
Two identical recording and live-streaming studios were designed and built for broadcasting on YouTube, Facebook, and Twitch. The goal was to create perfect replicas so that viewers could not distinguish between one studio and the other.
ach studio was equipped with multiple cameras, lighting sources, actuators, and a central computer running OBS software to synchronize all hardware components and manage real-time streaming across social media platforms.
