Love Beach
Brand Identity
Love Beach was a brand concept built around a simple yet stylish idea — creating sandals for women that were not only pretty and comfortable but also had a touch of sparkle. The project was initiated by a former colleague with whom I had previously collaborated.
I developed the complete brand identity, from the logo and visual language to the tone and brand guide. The aesthetic direction blended femininity and modernity, balancing elegance with a playful, sun-soaked personality that reflected the spirit of the product.
I also designed and integrated the e-commerce website, ensuring that the user experience aligned with the brand’s values of comfort, beauty, and effortless simplicity. In addition, I produced several point-of-sale posters used in retail displays to reinforce brand recognition and visual consistency across all customer touchpoints.
Logo
Brainstorm
The project began with a series of existing product mockups and early prototypes. My goal was to ensure that the new branding would blend seamlessly with the vision that had already been set in motion.
When creating the logo, I started by deconstructing the company name, Love Beach, and searched for a visual concept that could represent both “love” and “beach” in a single, unified symbol. The final result combined the two beautifully — an open seashell shaped like a heart. Perfect!
Web Design
UI/UX Design
Branding
Marketing
1. Brand Identity
Building on an existing name and vision, I developed the complete visual identity system for the brand — from the logo and typography to the overall aesthetic direction and supporting materials.
2. Website
For this project, I handled the creation of design mockups, technical development, and search engine optimization (SEO) to ensure a high-performing and well-indexed online presence.
3. Marketing
A variety of email campaigns, social media visuals, and in-store promotional posters were designed and produced to strengthen brand awareness and engagement across multiple channels.