Gaming Shop

Gaming Shop was another initiative launched by Billets.ca during the COVID-19 pandemic. With the arrival of the new PS5 and Xbox consoles, there was a timely business opportunity in the purchase and resale of these highly sought-after products.

Much like with the Protège-toi project, I created both the brand name and its full visual identity from scratch. Once again, in under three weeks, I designed and built a fully functional online store using Shopify — customizing every page template to align with the product’s visual and structural requirements, while ensuring a smooth, high-performance shopping experience.

To bring the site to life, I developed a series of promotional campaigns with bold, themed visuals that resonated with the gaming community. I designed product imagery and creative compositions to enrich the site’s layout, and personally photographed all items for which we could not legally use the manufacturers’ official images.

Through careful visual direction and agile production, Gaming Shop became an operational and aesthetic success — a rapid-deployment e-commerce solution that generated vital revenue during an otherwise dormant period for the live entertainment industry.