514-Billets.com

514-Billets was originally a direct competitor of Billets.ca. In 2016, following a strategic agreement between both companies, the two brands merged under a single umbrella.

During the redesign of Billets.ca’s website, I led the rebranding of 514-Billets to give it a renewed purpose and identity within the new ecosystem. The goal was to reposition it toward a younger, more dynamic audience while ensuring visual harmony with the parent brand.

I developed a complete rebrand — including a refreshed colour palette, a more conversational tone of voice, and a redesigned website that reflected energy, simplicity, and accessibility. The new visual system balanced youthful vibrancy with professional credibility, reinforcing the brand’s connection to the local entertainment market while modernizing its image to meet contemporary digital expectations.